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Browsing Published Articles by Author "Pfefferkorn, Riana"

Browsing Published Articles by Author "Pfefferkorn, Riana"

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  • Shidler Journal of Law, Commerce and Technology; Pfefferkorn, Riana (Seattle: Shidler Journal of Law, Commerce and Technology, University of Washington School of Law, 2008-09-23)
    Abstract: “Trademark keying” is the practice of buying and selling trademarked terms as keywords in search engine advertising campaigns. In September 2006, a federal district court in Rescuecom Corp. v. Google, Inc. ...

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