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[1ShidlerJLComTech012] Pop Goes The Trademark? Competitive Advertising on the Internet

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dc.contributor.author Shidler Journal of Law, Commerce and Technology
dc.contributor.author Bodden, Kendall
dc.date.accessioned 2010-05-28T17:10:14Z
dc.date.available 2010-05-28T17:10:14Z
dc.date.issued 2005-08-02
dc.identifier.citation 1 Shidler J. L. Com. & Tech. 12 (Aug.2, 2005) en_US
dc.identifier.issn 1547-0695
dc.identifier.uri http://hdl.handle.net/1773.1/364
dc.description.abstract Abstract: The rights and obligations of online advertisers are uncertain in light of recent technological developments. There is not yet a consensus regarding the application of existing advertising law doctrines to the use of trademarks to trigger search result ads or “pop-up” ads on the Internet. However, the developing majority position will allow trademarktriggered ads that properly identify their source, and who’s content is not confusing to consumers. In addition, pending legislation may restrict or even outlaw adware. en_US
dc.language.iso en_US en_US
dc.publisher Seattle: Shidler Journal of Law, Commerce and Technology, University of Washington School of Law en_US
dc.subject Corporate & Commercial en_US
dc.title [1ShidlerJLComTech012] Pop Goes The Trademark? Competitive Advertising on the Internet en_US
dc.type Article en_US
dc.rights.holder Copyright 2005 by Kendall Bodden en_US


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