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[2ShidlerJLComTech014] American and French Perspectives on Trademark Keying: The Courts Leave Businesses Searching for Answers

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dc.contributor.author Shidler Journal of Law, Commerce and Technology
dc.contributor.author Keenan, Terrance J.
dc.date.accessioned 2010-06-02T17:17:20Z
dc.date.available 2010-06-02T17:17:20Z
dc.date.issued 2005-12-16
dc.identifier.citation 2 Shidler J. L. Com. & Tech. 14 (Dec.16, 2005) en_US
dc.identifier.issn 1547-0695
dc.identifier.uri http://hdl.handle.net/1773.1/378
dc.description.abstract Abstract: Trademark owners in America and Europe are attacking the lucrative practice of selling search results and advertising linked to searches based on product names and trademarks, which is known as trademark keying. From makers of luxury products to travel companies, and insurance companies to home décor vendors, companies have sued Internet search providers to stop this practice that they believe amounts to trademark infringement. Recent cases against search engine companies in American and French courts reflect divergent views on the legality of the practice at this early stage of the debate. This Article evaluates recent rulings in both jurisdictions which illustrate the challenges that search engines and trademark owners face as they try to protect their interests. en_US
dc.language.iso en_US en_US
dc.publisher Seattle: Shidler Journal of Law, Commerce and Technology, University of Washington School of Law en_US
dc.subject Corporate & Commercial en_US
dc.title [2ShidlerJLComTech014] American and French Perspectives on Trademark Keying: The Courts Leave Businesses Searching for Answers en_US
dc.type Article en_US
dc.rights.holder Copyright 2005 by Terrance J. Keenan en_US


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